Importance of Blogging in E-commerce Business

Business blogging is a marketing approach that uses blogging to get your business more online visibility. A business blog is a marketing channel (just like social media, email marketing, etc.) that helps support business growth. Today we stand in a prospering culture of eCommerce websites. These websites are flourishing and every new company is launching an e-Commerce website.

Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can”- Jon Morrow

Blogs are informal articles written for the purpose of showing thought leadership and expertise on a topic. They are a great way to generate fresh content on a website and provide a catalyst for social media promotion to drive search traffic to your website. So just how important are blogs on your website? Blogging was initially used as a unique platform to share a person’s thoughts, feelings, opinions, or experiences. Writing a new blog is the best way to share your ideas and expertise online. Let us take a look at how bogging actually manages to create a difference for any website.

Why is it Important to Have a Blog on Your e-Commerce Website?

So the prime benefit of blogging is – it helps drive new traffic to your website and works closely with search engines and social media to do that.

  1. It helps drive traffic to your website – So how can you drive traffic? The various methods are blogging social media, and search engines. How many pages are there on your website? Not tons, right? And think about how often you update those pages. Probably not that often, right? Well, blogging helps solve both of those problems. Every newly written blog post is one more indexed page on your website, which means it is one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Freshly created blog content can be shared by people on social networks — Twitter, LinkedIn, Facebook, Pinterest – which helps expose your business to a new audience that may not know you yet.
  2. It helps to convert that traffic into leads – When traffic starts to come to your website through your blog, you have an opportunity to convert that traffic into leads. Not every reader of your blog will become a lead. That’s okay. No one converts 100% of the people who read their blog into leads. Just get blogging, try to put a call-to-action on every post – set a benchmark, and strive to improve that every month.
  3. It helps drive long-term results – Once you publish a blog post, after few days you would have netted few views and leads – for days, weeks, months, and years to come, you can continuously get traffic and leads from that blog post. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.
  4. It builds up the SEO – A majority of the website users employ search engines to find out different e-commerce websites selling their desired products. Higher placement in the search results is rewarded with the maximum chances of customer visits and ultimately purchases. Hence SEO is one of the most crucial marketing techniques for any web-based company. Hence it is advisable to use the best SEO words on the blog which would compulsorily boost the website views to a significant level.
  5. Creates backlinks – Backlinks also account for generating better results on the search engines. More the number of pages on a website results in a higher number of internal backlinks. The addition of the Share button on the blogging page enables any user to share the blog and hence increase the backlinks for the website’s homepage.
  6. Connects the website with the audience – The human side of your website can be well elaborated via a blog. There can be different ways of connecting, by telling stories or solving a problem. When the audience feels connected, the trust is built and the customer base can be widened. Provide user guides, scenarios, and FAQs as guidelines to solve real-life problems.
  7. Blogs give your company a voice – Blogging allows one to share information about your business and its services besides allowing you to share opinions and thoughts on certain topics. Always be sure you write blogs with your audience in mind.

Blogging can be fun when you use an online vehicle like WordPress that is more powerful, more flexible, more scalable, less restrictive, cheaper to run, easier to use, and fundamentally “smarter” than any other online publishing platform or content management system available? Are you convinced yet?

The sooner you start providing a steady stream of useful content for your visitors the sooner you can expect to see the benefits listed above. Your blog could be your business. These are just a few options available to you as a blogger with a blogging business to build a reputation and scale up as a viable business. Some blogs evolve into media bigwigs, whereas some blogs serve as a marketing vehicle. The approach you take to blogging determines what comes out of this rigorous effort.

A big Best of Luck for this post readers to get success in e-Commerce Blogging from SavePlus Team.

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