Sustainable fashion is growing rapidly among Indian consumers, especially during events like Diwali Dhamaka, Big Billion Days, and end-of-season sales. With the rise of eco-conscious shopping, SavePlus presents a curated guide to the top 17 sustainable fashion brands that blend style, ethics, and affordability. Discover your perfect eco-match and unlock exclusive savings.
Chakori Ethnic
Chakori Ethnic creates beautifully handcrafted clothing using traditional techniques and sustainable materials. Known for its use of vegetable dyes and artisan-made textiles, it reflects India's cultural richness. The brand supports ethical production and uplifts rural communities through fair trade practices. Chakori’s vibrant and earthy tones make it ideal for festive and daily wear.
- Made with handloom cotton and vegetable dyes, ensuring breathable and eco-conscious wear.
- Zero-waste and eco-friendly packaging that minimizes plastic use across logistics.
- Supports rural artisan empowerment through equitable collaboration and training.
Pro Tip: Follow Chakori Ethnic on Instagram for early access to limited collections.
Good Earth
Good Earth is synonymous with ethical luxury in Indian fashion. Their collections tell stories through sustainable materials, heritage crafts, and timeless silhouettes. With a focus on hand-block printing and eco-conscious sourcing, Good Earth preserves ancient Indian craftsmanship while being gentle on the planet. It's a favorite during wedding and festive shopping.
- Uses organic silk, cotton, and natural fibers to offer skin-friendly premium clothing.
- Emphasizes heritage block printing techniques to promote regional crafts.
- Sustainable and ethical sourcing practices that support artisanal livelihoods.
Pro Tip: Explore their wedding edit for heritage pieces during festive launches.
Pact
Pact is a global sustainable brand gaining popularity among Indian online shoppers. It offers ultra-soft organic basics suitable for everyday comfort. Known for GOTS certification and fair-trade values, Pact maintains a carbon-neutral production chain. Their minimalist essentials are perfect for casual and loungewear.
- 100% certified organic cotton basics available in neutral and pastel shades.
- Fair Trade Certified production processes ensure worker well-being and safe conditions.
- Hypoallergenic and toxin-free apparel ideal for all skin types including sensitive skin.
Pro Tip: Compare prices on Indian resellers and shop via sale aggregators for the best deals.
Doodlage
Doodlage transforms fashion waste into stunning designer outfits. As a pioneer in upcycled fashion, it fuses sustainability with bold aesthetics. Each piece tells a story through patchwork, embroidery, and deconstructed style. Doodlage is known for its eco-conscious and fashion-forward approach.
- Creates fashion from post-consumer and factory waste, reducing textile landfill.
- Bold, edgy, and eco-conscious fashion that stands out in every crowd.
- Women-led ethical production team focusing on fair employment and skill building.
Pro Tip: Watch out for pop-up sales and capsule collections for limited editions.
Bhumi
Bhumi delivers premium-quality, organic everyday wear using sustainable processes. Although headquartered in Australia, the brand ships across India and has a loyal eco-aware base. Bhumi’s carbon-neutral approach and skin-friendly materials make it a trusted name for families.
- Carbon-neutral manufacturing and packaging reduce overall environmental impact.
- Hypoallergenic essentials for men, women, and children made from toxin-free cotton.
- Transparent and ethical sourcing practices ensure fair compensation to producers.
Pro Tip: Bundle orders during seasonal clearance events to save on shipping.
Sepia Stories
Sepia Stories is known for its earthy color palette and artisan-first philosophy. The brand connects urban shoppers with Indian craftsmen through ethical and mindful fashion. All collections are handcrafted using natural fabrics and rooted in traditional techniques.
- Natural fibers and handmade prints give a raw and authentic appeal to garments.
- Promotes artisan welfare through fair pay and continued livelihood support.
- Conscious packaging and low-waste designs reflect a commitment to minimalism.
Pro Tip: Subscribe to their email list for exclusive early previews and discounts.
Nicobar
Nicobar offers modern Indian fashion inspired by coastal simplicity and nature. Their wardrobe staples reflect a relaxed yet refined aesthetic. The brand focuses on organic materials, sustainable packaging, and mindful consumerism.
- Uses organic cotton and low-impact dyes to minimize environmental damage.
- Coastal-inspired, minimalist fashion tailored for tropical Indian climates.
- Plastic-free, reusable packaging that can be repurposed at home.
Pro Tip: Sign up for their newsletter to access private seasonal sales.
Anokhi
Anokhi champions India’s iconic block printing heritage through sustainable clothing. Each piece is handcrafted using natural dyes and traditional methods. The brand has maintained its eco-friendly ethos for decades.
- Natural dyes and hand-spun cotton used in all garments for breathable comfort.
- Ethically produced ethnic wear rooted in traditional design practices.
- Preserves Indian printing heritage while embracing modern silhouettes.
Pro Tip: Visit factory outlets in Jaipur for exclusive discounts on archival designs.
Renge – Refash
Renge in collaboration with Refash promotes unique upcycled clothing from surplus textiles. With a sharp focus on contemporary style, the brand offers one-of-a-kind outfits. It is especially popular among eco-conscious millennials and Gen Z.
- Uses pre-consumer textile waste to give a second life to discarded fabrics.
- Modern silhouettes and gender-neutral styles for versatile wardrobe choices.
- Slow fashion in small batches ensures exclusivity and zero inventory waste.
Pro Tip: Check Refash.in regularly for flash sales and curated edits.
Ka-sha
Ka-sha stands out for its storytelling-based fashion built around Indian narratives. The label is deeply rooted in conscious design and upcycling. It promotes mindful living through garments that encourage longevity.
- Upcycled garments and repurposed textiles reduce fashion industry waste.
- Layered silhouettes with cultural motifs ideal for fusion and festive looks.
- Zero-waste studio model creates minimal production scrap.
Pro Tip: Follow their social media to discover workshops and styling tutorials.
Maati
Maati is a body-positive, earth-conscious fashion brand run by women entrepreneurs. The brand uses natural fabrics, eco-friendly dyes, and supports inclusive sizing. Their earthy hues and comfortable fits make them ideal for everyday Indian wear.
- Hand-dyed and hand-block printed fabrics sourced from artisan communities.
- Size-inclusive patterns and fit crafted for Indian body types.
- Ethical artisan engagement across sourcing, designing, and finishing.
Pro Tip: Look out for end-of-season sales on their website to shop at lower rates.
The Summer House
The Summer House creates elegant pieces through clean design and ethical production. The brand uses advanced fabrics like TENCEL™ and khadi sourced responsibly. All manufacturing happens in-house, ensuring fair labor and minimal waste.
- In-house fair wage workshops maintain high labor and product quality.
- Eco-friendly materials and packaging are used across their product line.
- Minimalist, conscious fashion crafted to last across seasons.
Pro Tip: Register online to receive event invites and preview upcoming launches.
Upasana
Upasana integrates fashion with social change and environmental mindfulness. Operating from Auroville, it collaborates with farmers and weavers across India. Their collections often reflect spirituality, simplicity, and sustainability.
- Organic cotton and khadi collections promote farm-to-fabric models.
- Social responsibility in every stitch through empowerment projects.
- Non-plastic packaging approach supports a zero-waste philosophy.
Pro Tip: Join their newsletter for updates on ethical campaigns and initiatives.
Something Sustainable
Something Sustainable emphasizes minimalism with its classic and eco-friendly designs. The brand uses biodegradable fabrics and produces in limited batches. It focuses on conscious consumption and long-lasting basics.
- Breathable, natural fiber-based clothing made for Indian climates.
- Small-batch, low-impact production minimizes energy and resource waste.
- Unisex and neutral-toned collections ensure timeless wearability.
Pro Tip: Shop during eco-fairs and zero-waste markets for exclusive collections.
B Label by BOHECO
B Label brings the future of fashion through innovative hemp textiles. The brand promotes Indian hemp farming and creates functional, stylish apparel. With breathable, UV-resistant fabrics, B Label is perfect for India's heat.
- 100% hemp fibers with minimal water usage offer sustainability and comfort.
- Thermo-regulating and UV resistant properties ideal for tropical conditions.
- Locally sourced and made in India using innovative textile research.
Pro Tip: Visit BOHECO's Mumbai store or website for fabric insights and styling tips.
No Nasties
No Nasties is India’s pioneer in vegan, organic fashion committed to zero harm. The brand operates on a carbon-negative model and offers fun, vibrant designs. It caters to both men and women seeking ethical daily wear.
- GOTS-certified organic cotton only used to create toxin-free clothes.
- Fair wages and vegan production policies embedded in every order.
- Zero-plastic, compostable delivery reduces environmental footprint.
Pro Tip: Follow Earth Month campaigns in April for exclusive green deals.
Rias Jaipur
Rias Jaipur bridges traditional Indian handloom with contemporary styling. The brand celebrates fusion fashion while preserving regional crafts. Its collections are vibrant, breathable, and completely handcrafted.
- Handwoven khadi with natural dyes offer breathable ethnic elegance.
- Fusion of old crafts and modern cuts appeals to younger audiences.
- Supports local artisan employment through skill-based empowerment.
Pro Tip: Explore their Jaipur studio or website for pre-launch collections.
Conclusion
Embracing sustainable fashion in India is more than a trend—it's a responsible lifestyle choice. These 17 ethical brands combine tradition, innovation, and eco-consciousness. From upcycled styles to organic fabrics, each label supports mindful shopping. Explore their collections during India’s major sales and discover fashion that speaks to both style and sustainability.
Explore more smart shopping guides on SavePlus and stay updated with the latest eco-friendly trends, seasonal offers, and sustainable savings tips!
FAQ
What defines a sustainable fashion brand?
A brand that uses organic or upcycled materials, ethical labor practices, and environmentally responsible production methods is considered sustainable.
Are sustainable clothes more expensive in India?
While some brands carry premium pricing, many now offer budget-friendly options, especially during sales and seasonal promotions.
Where can I buy sustainable fashion in India?
You can shop through brand websites, marketplaces like Refash and Brown Living, and select physical boutiques in major cities.
Can I get ethnic wear in sustainable fashion?
Yes, brands like Anokhi, Rias Jaipur, and Chakori Ethnic specialize in sustainable ethnic garments using traditional Indian techniques.
How do I know if a brand is truly sustainable?
Look for certifications like GOTS, Fair Trade, and transparency in sourcing, labor conditions, and material usage on the brand’s website.
