Big Billion Days, Great Indian Festival, and flash deals on Nykaa and Myntra have shown us one thing – Indian beauty lovers adore a good mascara deal! Whether you’re shopping with Flipkart coupon codes or browsing Ajio wallet offers, SavePlus India is here to help you look stunning and save more. Explore this curated list of top mascara brands with budget-friendly tips, promo codes, and expert recommendations tailored to Indian consumers.

Maybelline New York – The Colossal Favourite

Website: Maybelline New York

Maybelline New York is the top-selling mascara brand across Indian online platforms, especially among young women in metros. Known for its voluminous effects and clump-free brush, Maybelline mascaras work well even in humid Indian weather. The Colossal and Lash Sensational ranges are waterproof, sweatproof, and ideal for long college or office days. Available on Amazon India, Flipkart, and Nykaa, they are frequently bundled with discounts and cashback. Their wide appeal spans from working professionals to makeup newbies due to quality and affordability. The brand also tops seasonal sale charts during Big Billion Days and Great Indian Festival.

• Top-selling variant: Colossal Waterproof Mascara gives you bold lashes that stay in place all day without smudging or fading during travel or long events.
  
  
• Current offer: ₹150 off on Amazon India with SBI card during Great Indian Festival which makes it one of the most budget-friendly international mascaras.
  
  
• Best payment hack: Apply UPI via PhonePe for up to ₹100 cashback in your linked wallet when purchasing through Nykaa.

Pro Tip: Stack SavePlus coupon codes with Flipkart SuperCoins to maximize savings on Maybelline during site-wide beauty sales.

L'Oréal Paris – For a Luxurious Curl

Website: L'Oréal Paris

L'Oréal Paris has carved a niche among Indian makeup lovers who prefer a luxurious finish without breaking the bank. Their mascaras are known for deep pigmentation, extra curl hold, and lash-separating formulas that give a fanned-out look. Lash Paradise, especially, is a go-to for Indian brides and festive makeup routines. With a slight premium in pricing, the product’s quality makes it a worthy investment for those seeking salon-like lashes. Available on Ajio Luxe, Amazon India, and Nykaa, these mascaras are commonly discounted during Diwali Dhamaka and Valentine’s Day sales. High-end makeup stores in cities like Mumbai and Bengaluru often offer exclusive kits.

• Best variant: Lash Paradise Waterproof Mascara is engineered to volumize lashes in one stroke and holds curls for 12+ hours in Indian climates.
  
  
• Deal alert: Flat ₹200 off on Ajio using HDFC credit card promotions during the Mega Fashion Days.
  
  
• Top hack: Use Amazon EMI options on beauty combos to split the cost while earning reward points from your credit provider.

Pro Tip: Purchase during Diwali sale season to get additional lipstick or liner combos bundled at no extra cost.

Lakmé – India’s Homegrown Beauty Queen

Website: Lakmé

Lakmé, the pride of Indian beauty brands, delivers budget-friendly mascara options tailored to Indian eyes and daily makeup needs. Its Eyeconic Curling Mascara is lightweight, easy to apply, and suitable for everyday college and office wear. The mascara formula works well with Indian skin tones and climate, resisting mild sweating and smudging. Found widely at local stores and major sites like Amazon and Myntra, Lakmé is a top choice in tier 2 and tier 3 cities. With a trusted legacy and wallet-friendly price point, this brand remains a go-to among homemakers, students, and working women. Frequent wallet offers on Ajio make Lakmé purchases even more rewarding.

• Best variant: Eyeconic Curling Mascara enhances natural lash curves without the heaviness, making it ideal for all-day Indian wear.
  
  
• Discount available: Save ₹150 during Myntra's End of Reason Sale with additional cashback on Paytm.
  
  
• Wallet trick: Use PhonePe or Mobikwik for flat ₹50 wallet cashback on every Lakmé order above ₹299.

Pro Tip: Combine SavePlus coupons with Lakmé's official site offers for exclusive kits and first-order discounts.

Faces Canada – Wallet-Friendly Wonder

Website: Faces Canada

Faces Canada has steadily grown in the Indian beauty market by offering high-quality, toxin-free mascaras at reasonable prices. The Magneteyes mascara is especially popular among budget-conscious shoppers for its volumizing effect and long wear. It suits Indian eyes, has a smooth formula, and is easy to remove—ideal for daily users. Shoppers love that it’s available in combo packs, which often include kajal or eyeliner. With availability on Purplle, Amazon, and Flipkart, this brand frequently runs “Buy 2 Get 1” deals during festivals. Students and working professionals particularly appreciate its affordability without compromising on performance.

• Most popular variant: Magneteyes Dramatic Volumizing Mascara delivers a bold finish and is free from parabens, making it safe for long-term use.
  
  
• Best online deal: 10% off on Purplle with digital wallet payments plus free shipping on orders over ₹399.
  
  
• Combo offer alert: Frequently bundled with eyeliner and kajal during Holi, Women’s Day, and Independence Day sales.

Pro Tip: Check out today’s Faces Canada Promo Codes & Coupons

Swiss Beauty – Trending Among Millennials

Website: Swiss Beauty

Swiss Beauty has quickly become a trending brand among India’s younger makeup enthusiasts for offering Instagram-worthy lashes on a tight budget. Its mascaras are known for dramatic thickening effects, intense black pigments, and non-clumping formula. Available on Flipkart, Amazon, and Nykaa, Swiss Beauty often runs high-volume flash sales during peak Indian festivals like Raksha Bandhan and Navratri. Their mascaras cater to Gen Z and millennials who love bold looks for parties and college fests. The affordability of the brand also allows customers to experiment with multiple variants without overspending. Swiss Beauty’s rapid popularity continues due to its influencer-driven appeal and relatable price tags.

• Fan-favorite product: Precision Thickening Mascara gives an instant volumized effect with a sleek applicator suited for Indian lash shapes.
  
  
• Price drop tip: Available at just ₹179 on Flipkart during Weekend Flash Deals with added UPI cashback.
  
  
• Wallet offer: Pay using Google Pay to receive instant cashback up to ₹25 on orders above ₹299.

Pro Tip: Check out today’s Swiss Beauty Promo Codes & Coupons

Colorbar – Smudge-Proof and Stylish

Website: Colorbar

Colorbar is a trusted brand for professional-quality makeup in India, and its mascaras are ideal for those looking for a smudge-proof finish. Perfect for the humid Indian climate, their formulas resist sweat and oil, keeping lashes bold and intact. Popular among working women in cities like Chennai, Kolkata, and Mumbai, Colorbar offers excellent pigmentation and curling power. Their applicator brushes are sleek, ideal for precision application without clumps. With a slightly premium tag, they frequently go on discount during Myntra EOSS and Ajio Luxe sales. The brand is especially favored for bridal and festive looks where long-stay makeup is crucial.

• Must-have product: Zoom and Whoosh Mascara separates each lash for a defined look that lasts through Indian weddings and outdoor events.
  
  
• Seasonal offer: Flat ₹195 off during Myntra’s End of Reason Sale with ICICI card cashback for added savings.
  
  
• Payment tip: Choose Ajio PayLater to spread out payments and earn ₹50 wallet cashback during Fashion Fiesta week.

Pro Tip: Wait for Raksha Bandhan or Independence Day sales for limited-edition kits and deep discounts on Colorbar.

Sugar Cosmetics – Edgy and Vegan

Website: Sugar Cosmetics

Sugar Cosmetics, based in Mumbai, has surged in popularity for offering edgy, cruelty-free beauty products tailored to the modern Indian woman. Their mascaras offer excellent curl-hold, deep pigment, and all-day wear with zero flaking. Available on Nykaa, Purplle, and their official site, Sugar’s offerings are especially suited for college students and working millennials. Their packaging and product names are youth-centric and Instagram-friendly. Pricing is mid-range, but value-for-money, especially with SavePlus coupons and elite Nykaa member deals. Sugar is also a regular participant in Nykaa’s Pink Friday and Grand Beauty Festival events.

• Hero product: Uptown Curl Lengthening Mascara lifts lashes beautifully and doesn’t budge, even during long commutes in Indian summers.
  
  
• Deal highlight: ₹100 off with SavePlus coupons during Nykaa’s Pink Sale with an additional 5% off on prepaid UPI orders.
  
  
• Combo hack: Sugar’s official site often lists combo deals with mini lipsticks or eyeliners for under ₹800.

Pro Tip: Check out today’s Sugar Promo Codes & Coupons

Elle 18 – Youth-Centric Budget Pick

Website: Elle 18

Elle 18 is one of India’s most budget-friendly beauty brands, especially loved by teenagers, students, and first-time makeup users. Known for its bright packaging and bold black formulas, Elle 18 mascara is light, easy to apply, and gentle on the eyes. It's perfect for light makeup days or daily wear to college and tuition centers. Available at local cosmetic shops and all major online platforms, this brand regularly launches “Buy 1 Get 1 Free” promotions. Elle 18 also thrives in smaller towns and rural areas due to its affordability and easy availability. A must-have for under-₹200 beauty shopping lists.

• Best low-cost pick: Eye Drama Bold Black Mascara adds a subtle lift to lashes without the weight or stiffness found in heavier products.
  
  
• Discounted bundle: Frequently available in ₹299 value packs that include kajal or lip balm on Paytm Mall or Flipkart Beauty.
  
  
• Cashback trick: Use Mobikwik wallet to get instant cashback between ₹20–₹50 on cosmetics under ₹250.

Pro Tip: Purchase Elle 18 during back-to-school promotions or campus carnivals on Amazon India for bonus discounts.

Blue Heaven – Desi Diva on a Budget

Website: Blue Heaven

Blue Heaven is a favorite in India’s mass-market segment, offering extremely affordable yet effective mascaras widely accessible across cities and towns. Known for its Walk Free and Hyper Curl variants, the brand provides an everyday solution for Indian women who want impact without spending much. Perfect for homemakers, students, and casual makeup users, Blue Heaven is often seen in beauty bundles under ₹300. It enjoys strong offline distribution but also offers solid digital deals on Flipkart, Amazon, and Paytm. With formulas that dry fast and provide decent length, it’s a great “starter mascara” for budget-savvy shoppers.

• Reliable option: Walk Free Mascara provides basic length and volume, dries quickly, and is safe for sensitive Indian eyes.
  
  
• Saving deal: Flat ₹25–₹50 off via Paytm wallet promotions during Paytm’s Beauty Carnival and weekly flash sales.
  
  
• Combo steal: Flipkart Grocery often lists Blue Heaven with free lipstick or nail polish, especially during weekend deals.

Pro Tip: Use SBI YONO app to activate an extra 5% discount on Blue Heaven bundles across multiple online beauty platforms.

Revlon – Legacy Brand with Rich Volume

Website: Revlon

Revlon remains one of India’s oldest and most respected makeup brands, offering salon-like quality mascaras for mature and professional users. Known for its dense pigments and water-tight formulas, it’s ideal for long office days, formal events, and parties. The mascaras feature high-precision brushes that help coat every lash evenly without clumping. Although slightly more expensive than most Indian brands, Revlon justifies the price with performance and durability. The brand often runs promotions during Valentine’s Day and Women's Day, offering bundled products and cashback via major credit cards. It’s widely available at Shoppers Stop, Ajio, and Amazon India.

• Legacy performer: Water Tight Mascara is perfect for monsoon season or sweaty wedding functions where smudge-free finish is crucial.
  
  
• Promo bonus: Get a free Revlon Kajal or eyeliner with every mascara purchase on Ajio during Holi or Diwali campaigns.
  
  
• Festive combo: Amazon India offers ₹150 off with SBI credit cards and includes Revlon beauty pouches during the Mega Beauty Week.

Pro Tip: Check out today’s Revlon Promo Codes & Coupons

Conclusion

Finding the best mascara in India doesn't have to be overwhelming or expensive. Whether you’re shopping during Big Billion Days or seeking daily wear options, these top 10 brands offer performance, affordability, and style. SavePlus ensures you're always equipped with the latest deals, promo codes, and beauty shopping hacks designed for every Indian shopper.

FAQ

Which mascara is best for Indian humid weather?
Mascaras like Maybelline Colossal and L’Oréal Lash Paradise are waterproof and humidity-resistant, making them perfect for Indian summers and monsoons.

Are there affordable mascaras under ₹200 in India?
Yes, Blue Heaven and Elle 18 offer budget-friendly mascaras under ₹200, with added savings during wallet cashback offers and site-wide sales.

Where can I find cruelty-free mascaras in India?
Sugar Cosmetics and Faces Canada provide cruelty-free and vegan-friendly mascaras, easily available on Nykaa, Amazon India, and SavePlus partner stores.

Which payment methods give cashback on beauty items?
Using UPI apps like PhonePe, Paytm, and Mobikwik often results in instant cashback. SBI, HDFC, and ICICI card offers also apply on Myntra and Amazon.

Can I get free mascara with combo purchases?
Yes, during sales on Ajio, Flipkart, and Purplle, many brands bundle mascaras with lipsticks or eyeliners at no extra cost—especially around festive seasons.