India's fashion game is evolving rapidly—thanks to a new wave of budget-friendly fashion startups redefining how we shop online. From Diwali Dhamaka to Flipkart Big Billion Days, Indian shoppers are always on the lookout for the next big deal. That’s where SavePlus India steps in—to help you shop smarter, spend less, and stay stylish. Whether you're a student, a homemaker, or a style-savvy professional, these startups are changing the game with affordable collections, promo codes, and cashback offers tailored just for you.

Snitch: Streetwear for the Modern Indian Man

Website: Snitch 

Snitch is one of India’s fastest-growing men’s fashion startups, specializing in affordable streetwear that mirrors international trends. Known for its sleek tailoring and vibrant prints, Snitch has become a favorite among budget-conscious shoppers. The brand frequently collaborates with local influencers, keeping its styles in tune with Indian fashion preferences. It provides seamless checkout options including UPI and Paytm, aligning with the needs of tech-savvy Indian users. Whether you're dressing up for a party or casual outing, Snitch delivers quality and affordability.

• Known for slim-fit shirts, co-ords, and joggers that reflect a trendy urban aesthetic tailored to Indian sensibilities.
  
  
• Offers seasonal sales with discounts reaching up to 70%, especially during Indian shopping festivals like Diwali and Republic Day.
  
  
• Accepts PhonePe, Paytm, and No-cost EMI, making checkout fast and budget-friendly for Indian online shoppers.

Pro Tip: Check out today’s Snitch Promo Codes & Coupons

The Souled Store: Pop Culture Meets Desi Comfort

Website: The Souled Store

The Souled Store is a Mumbai-based fashion platform that brings pop culture to life through clothing. With its affordable pricing and quirky Indian-themed collections, it appeals strongly to the youth demographic. The brand regularly features Bollywood, cricket, and cartoon-themed apparel, resonating with mainstream Indian preferences. Their easy returns, loyalty program, and exclusive offers for digital payments make it a solid choice for value-conscious consumers. They also emphasize high-quality fabric and sizing suited to Indian body types.

• Delivers 100% cotton tees featuring cricket, Bollywood, and anime themes that resonate with young Indian audiences.
  
  
• Offers combo discounts and Bank of Baroda cashback offers to make stylish shopping even more affordable.
  
  
• Loyalty program provides redeemable reward points with every order, enhancing long-term savings for frequent buyers.

Pro Tip: Check out today’s The Souled Store Promo Codes & Coupons

Bewakoof: Trendy Yet Affordable Everyday Wear

Website: Bewakoof 

Bewakoof stands out for its bold, youth-centric fashion that is both pocket-friendly and refreshingly Indian. From quirky slogans to pop-art tees, the brand speaks the language of the younger generation. It's widely known for flash deals, limited-time promo codes, and wallet-based discounts that align well with Indian e-commerce behavior. The brand frequently rolls out app-exclusive discounts during peak shopping seasons. Its broad product range—from loungewear to accessories—ensures all style needs are met affordably.

• Offers limited-time promo codes, often up to 80% off, during key sales like Big Billion Days and Pay Day Deals.
  
  
• Supports UPI checkout with Paytm cashback integration to reward digital-first Indian shoppers.
  
  
• Popular for joggers, graphic tees, and nightwear that blend humor, trendiness, and all-day comfort.

Pro Tip: Check out today’s Bewakoof Promo Codes & Coupons

Suta: Sarees and More with a Sustainable Soul

Website: Suta

Suta is redefining traditional wear in India with its budget-conscious, ethically crafted sarees and apparel. It emphasizes sustainability, collaborating with local artisans to bring handcrafted products directly to the consumer. The brand’s minimalist aesthetics and earthy tones appeal to modern Indian women who value culture and comfort. Suta’s online platform is designed to accommodate India-specific payment methods and easy logistics across states. Their pricing makes sustainable fashion accessible to all income groups.

• Features mul cotton and linen handloom sarees under ₹1500, ideal for workwear and everyday ethnic fashion.
  
  
• Collaborates with rural artisans and offers festive discounts that support craft communities across India.
  
  
• Provides free shipping and COD across India, making sustainable shopping more inclusive and accessible.

Pro Tip: Check out today’s Suta Promo Codes & Coupons

Nykaa Fashion: Curated Style with Budget-Friendly Picks

Website: Nykaa Fashion

Nykaa Fashion has quickly emerged as a go-to platform for Indian women seeking trend-driven outfits with flexible pricing. It offers a wide selection of ethnic, western, and fusion wear from both homegrown and premium labels. With seasonal markdowns, exclusive app deals, and HDFC/Axis Bank offers, it appeals to fashion-forward shoppers across metros and smaller cities. The platform’s sleek interface, robust filters, and size-inclusive options make shopping smooth and personalized. From everyday kurtas to statement dresses, Nykaa Fashion combines affordability with variety.

• Showcases both premium and affordable Indian brands, with kurtas, tops, and dresses available under ₹999 during sales.
  
  
• Partners with HDFC, Axis, and ICICI to provide flat discounts and cashback offers during major Indian festivals.
  
  
• Accepts UPI, Paytm, and EMI options, making checkout flexible and budget-friendly for Indian consumers.

Pro Tip: Check out today’s Nykaa Fashion Promo Codes & Coupons

Zouk: 100% Vegan, 100% Desi Bags

Website: Zouk 

Zouk is a proudly Indian fashion startup specializing in vegan leather bags that reflect Indian heritage. Their designs incorporate traditional elements like ikkat and khadi while meeting modern utility standards. The brand is committed to sustainability, local craftsmanship, and gender-neutral designs. Their product range includes laptop sleeves, totes, wallets, and backpacks suited for everyday Indian needs. Zouk often bundles their value with cashback offers and razorpay-based discounts to attract eco-conscious yet cost-savvy buyers.

• Offers handcrafted totes and laptop bags featuring ikkat and block print patterns inspired by Indian textiles.
  
  
• Runs regular Razorpay-based payment offers that reward customers with instant digital payment discounts.
  
  
• Featured in top Indian lifestyle media, building strong credibility among local audiences seeking cruelty-free fashion.

Pro Tip: Check out today’s Zouk Promo Codes & Coupons

Clovia: Affordable Lingerie & Athleisure for Indian Women

Website: Clovia 

Clovia has carved a niche for itself in India’s fashion startup ecosystem by offering budget-friendly lingerie, nightwear, shapewear, and activewear designed for Indian women. With sizing and styles tailored to regional preferences, Clovia combines comfort, affordability, and trend-savviness in one platform. The brand regularly runs offers on SBI and Axis Bank cards, and integrates digital wallets like Paytm and PhonePe for seamless checkout. Clovia’s focus on value-driven shopping makes it ideal for college students, working professionals, and homemakers alike. Their seasonal End-of-Season Sales (EOSS) and exclusive coupons through SavePlus make it easy to stock up on essentials without overspending.

• Offers lingerie, nightwear, and sportswear under ₹999, designed for comfort, fit, and all-day wear.
  
  
• Integrates UPI, Paytm, and other wallet-based offers, making digital checkout simple and rewarding.
  
  
• Provides seasonal discounts of up to 60% with HDFC and SBI bank codes, especially during Diwali and New Year sales.

Pro Tip: Buy combo packs during Republic Day and Valentine's Week to unlock savings of up to ₹500 instantly.

Freakins: The Denim Destination for Women

Website: Freakins

Freakins has become a go-to platform for affordable, fashionable denim wear targeted at Indian women. With a wide variety of fits, styles, and washes, the brand offers budget-friendly options suited to both casual and semi-formal occasions. Their digital storefront is user-friendly and UPI-integrated, ensuring smooth checkout for Indian customers. The frequent flash sales and promo tie-ins with SavePlus make it easier to shop quality denim without overspending. Their growing popularity is backed by influencer support and seasonal demand.

• Features bestsellers like mom jeans, co-ord sets, and denim dresses designed for Indian sizing and weather.
  
  
• Offers UPI discounts, free shipping, and deep festive markdowns that align with India's shopping calendar.
  
  
• Provides Flipkart-style coupon deals on SavePlus, giving access to exclusive discounts during peak seasons.

Pro Tip: Stack SavePlus promo codes with bank offers for maximum savings during Holi and End-of-Season sales.

House of Masaba: Luxury Meets Affordable Indian Glam

Website: House of Masaba

House of Masaba has introduced a way to shop luxury-inspired Indian fashion without stretching the wallet. Their bold colors, ethnic prints, and comfortable fits have captivated audiences across India. Their digital collections are periodically discounted during festive events and are compatible with Indian wallet payments. Masaba’s curated fashion lines—often worn by celebrities—are priced lower when ordered online via SavePlus links. The brand’s limited-edition collections also come with added value in the form of coupons and loyalty points.

• Offers kaftans, fusion sarees, and printed sets under ₹3000, bringing luxury fashion to a broader audience.
  
  
• Partners with Paytm Mall to offer cashback deals that align with Indian consumers' payment preferences.
  
  
• Releases exclusive Diwali and Eid edits that combine celebrity-approved style with generous savings.

Pro Tip: Check out today’s House of Masaba Promo Codes & Coupons

Urban Suburban: Chic Workwear on a Budget

Website: Urban Suburban

Urban Suburban is a rising star in the Indian fashion ecosystem, providing affordable workwear and casual fashion for Indian women. With smart cuts, muted tones, and body-flattering silhouettes, it appeals to working professionals and students alike. The brand offers fast delivery and easy returns, ensuring shopper convenience. Integration with Paytm and UPI platforms makes checkout swift and rewarding. Their best deals surface during patriotic sales and seasonal clearances.

• Offers trendy coords, blazers, and shirts priced under ₹999, ideal for both office and after-hours use.
  
  
• Provides free shipping above ₹599 and digital wallet cashback offers to reward everyday spending.
  
  
• Competes with Zara India by offering similar styles at a fraction of the price, making it a smart shopping alternative.

Pro Tip: Browse their clearance rack during Women’s Day and Diwali for deep markdowns up to 65% off sitewide.

Conclusion

India’s fashion scene is being redefined by innovative startups offering trendy, affordable styles with easy digital payments and wallet-friendly discounts. With SavePlus curated offers, you can now shop smarter, save bigger, and stay effortlessly stylish. Explore these fashion-forward brands today and unlock the best savings at every step of your wardrobe journey.

FAQ

Which is the most affordable fashion startup in India?
Brands like Clovia, Bewakoof, and Urban Suburban offer fashionable options starting under ₹500, with frequent promo codes and bank discounts.

Can I use UPI or Paytm while shopping from these fashion startups?
Yes, most Indian fashion startups support UPI, Paytm, PhonePe, and other digital wallets for smooth and rewarding payments.

When is the best time to shop from Indian fashion startups?
Major sale seasons like Republic Day, Diwali, and End-of-Season Sales offer the steepest discounts and exclusive coupon drops.

Do these startups offer return and exchange policies?
Yes, all the listed fashion startups offer easy returns, with most offering 7–15 day exchange or refund options depending on the product.

How can I get extra discounts while shopping from these startups?
Use SavePlus to find the latest promo codes, wallet cashback offers, and credit/debit card deals tailored to each brand.