11 Best Backpack Brands for Indian Shoppers

Discover the 11 best backpack brands ideal for Indian shoppers—from Wildcraft to Tommy Hilfiger—with style, utility, and unbeatable discounts. Find smart shopping tips using UPI cashback, wallet offers, and bank promo codes during Flipkart and Amazon sales. This guide by SavePlus helps you choose the perfect backpack while saving more on every online purchase.

From school to college, trekking to tech jobs, Indians love backpacks that are both stylish and durable. Whether you shop on Flipkart during Big Billion Days or grab Amazon Pay cashback, timing and brand matter. At SavePlus, we help you discover the best deals, cashback, and promo codes to make your backpack purchase smart and budget-friendly.

American Tourister: India’s Favourite Travel Companion

American Tourister

Website: American Tourister

American Tourister continues to dominate the Indian backpack market with its sleek, reliable, and travel-friendly offerings. Its presence is strong across major platforms like Amazon India, Flipkart, and Ajio. These bags are engineered with Indian travel conditions in mind—dust, rain, and overuse. College students and office-goers love its padded compartments and TSA-friendly features. Their backpacks often come with warranties and extended return options. Combine this with festival sales and you’re looking at amazing savings year-round.

  • Most bags are water-repellent and ideal for Indian monsoons, giving long-term durability and peace of mind.

  • Back panels are ergonomically designed for comfort, making them perfect for long daily commutes in metros.

  • Available in combo deals with matching trolleys, offering extra value during festive shopping seasons.

Pro Tip: Check out today’s American Tourister Coupons & Special Offers

Wildcraft: Built for India’s Backpacking Youth

Wildcraft

Website: Wildcraft

Wildcraft is one of the most beloved homegrown brands, known for its rugged build and affordability. It’s popular among trekkers, school kids, and budget-conscious students alike. These backpacks are crafted keeping in mind India’s varied geography—from the Himalayas to the coasts. Their built-in rain covers and solid stitch quality stand up to heavy use. Lightweight frames and air mesh backs make them comfortable for extended wear. It’s a dependable pick for those constantly on the move across India.

  • Built-in rain covers are ideal for students in cities with heavy rain like Mumbai and Bengaluru.

  • Larger compartments allow for better organisation, especially useful for carrying both books and gadgets.

  • Affordable pricing makes them accessible to students and working professionals looking for value.

Pro Tip: Check out today’s Wildcraft Coupons & Special Offers

Skybags: Style Meets Functionality

Skybags

Website: Skybags

Skybags appeals to India’s style-forward youth with quirky patterns, bold colours, and practical designs. Owned by VIP Industries, the brand mixes fashion with performance. It is hugely popular among college-goers and young urban professionals. These backpacks often feature anti-theft zippers, laptop sleeves, and USB ports. Their vibrant styles make them a hit during Back to College and Diwali shopping festivals. Plus, they are built to withstand daily Indian commuting conditions.

  • Trendy designs make Skybags a visual standout, ideal for fashion-conscious college students.

  • Functional extras like padded laptop sleeves and USB ports provide modern utility at a good price.

  • Easily available on Myntra, Amazon, and Ajio with high return and exchange flexibility.

Pro Tip: Check out today’s Skybags Coupons & Special Offers

F Gear: Affordable Indian Quality

F Gear

Website: F Gear

F Gear is an underrated gem for backpack shoppers in India, known for its solid quality at budget prices. Designed with affordability in mind, it’s especially popular among school and college students. The brand often releases new collections aligned with academic sessions and exam seasons. Most backpacks are waterproof or at least splash-resistant. Their zippers and straps hold up well even under rough use. It’s an ideal choice for those who need a good bag under ₹1000.

  • F Gear offers some of the best backpacks in the budget segment, with most models priced under ₹999.

  • Their backpacks are stylish without being loud, making them suitable for all age groups.

  • Sold widely on Amazon India and Flipkart, often with added cashback from UPI or Paytm.

Pro Tip: Use PhonePe on Ajio to grab ₹200 cashback on F Gear orders above ₹1000.

Puma: Premium Backpacks for Urban India

Puma

Website: Puma

Puma brings sporty functionality and global appeal to Indian backpacks. While its price point is higher, discounts during sales make it highly attractive. Their backpacks cater to gym lovers, students, and urban professionals alike. You’ll often see them in cities like Mumbai, Delhi, and Bengaluru. Many Puma bags come with ventilated backs and dual compartments for shoes and tech. Its street-smart design language appeals especially to Gen Z shoppers.

  • Puma backpacks combine sporty design and tech support, great for Indian urban environments.

  • Premium materials ensure long-term use, with easy compatibility for travel and daily commuting.

  • Often available at discounted rates during Flipkart’s End-of-Season Sale and Myntra Weekend Specials.

Pro Tip: Check out today’s Puma Coupons & Special Offers

Aristocrat: Budget Luxury from VIP

Aristocrat

Website: Aristocrat

Aristocrat is an ideal brand for those seeking practical features at modest prices. A sibling to VIP, it inherits durability while cutting down on design frills. These backpacks are known for large compartments and smooth zippers, ideal for Indian students and office workers. Their minimal design works well in both professional and casual settings. You’ll find Aristocrat heavily featured in Snapdeal’s festive and payday sales. It’s a reliable mid-range brand with India-specific engineering.

  • Most Aristocrat bags come under ₹1500, making them an affordable pick for daily use.

  • Durable zippers and water-resistant materials make them great for travel and long commutes.

  • Offers strong return policies and deals during Snapdeal’s Diwali and New Year’s Sales.

Pro Tip: Combine Snapdeal promo codes with Paytm cashback offers to double your discount on Aristocrat backpacks.

Safari: Smart Choices for Family Shoppers

Safari

Website: Safari

Safari is known for its tough, long-lasting backpacks ideal for family use. It appeals to Indian parents shopping for school bags or rucksacks for travel. Their school backpacks often come bundled with pencil pouches and lunchboxes. Many of their products include water bottles or rain covers for free. Safari is frequently seen in Amazon’s back-to-school and Republic Day sales. It’s one of the top family-friendly brands in India.

  • Backpack combos are a great value for Indian families, especially before school reopening.

  • Designs are colourful and ergonomic, helping reduce shoulder stress in kids.

  • Easily accessible on Amazon India, with cashback from Amazon Pay and SBI cards.

Pro Tip: Check out today’s Safari Coupons & Special Offers

Adidas: High-End Urban Appeal

Adidas

Website: Adidas

Adidas backpacks are synonymous with premium quality and metro-style aesthetics. These bags appeal to fitness enthusiasts and working professionals in urban India. While priced on the higher side, festival sales bring them down significantly. They are built with high-quality fabrics, padded compartments, and minimalist branding. Many Adidas models include water bottle holders, mesh backs, and anti-theft compartments. They are perfect for Indian consumers who love style with substance.

  • Adidas backpacks are ideal for gym-goers and working professionals in India’s metros.

  • Their urban designs blend fashion and utility for everyday office or travel use.

  • Available on Myntra, Ajio Luxe, and Tata CLiQ during seasonal sales and festive events.

Pro Tip: Check out today’s Adidas Coupons & Special Offers

Lavie: Best Backpacks for Indian Women

Lavie

Website: Lavie

Lavie specialises in stylish yet functional bags tailored for Indian women. With designs perfect for office, travel, and casual use, Lavie has carved a niche. Their backpacks feature faux leather, soft pastels, and compact shapes. These are a hit during Rakhi, Women’s Day, and Diwali sales. Lavie products often come with strong return policies and gift packaging. Available on platforms like Nykaa Fashion, Lifestyle, and Myntra, they’re perfect for women of all ages.

  • Compact yet roomy interiors suit both college girls and working professionals in India.

  • Faux leather options look premium while staying affordable, especially during sale seasons.

  • Often bundled with purses or clutches during Nykaa and Lifestyle promotions.

Pro Tip: Check out today’s Lavie Coupons & Special Offers

Gear: Urban Designs with Everyday Utility

Gear

Website: Gear

Gear is a fast-growing Indian brand offering fashionable and practical backpacks at great prices. With a wide variety of laptop bags, casual daypacks, and school backpacks, it caters to both urban and semi-urban shoppers. Gear bags are available across major platforms like Flipkart and Amazon. Their designs focus on durability and comfort, with features like padded backs and multiple compartments. It's a solid choice for value seekers.

  • Gear bags are made with reinforced stitching and padded interiors, built for rough Indian commutes.

  • Price points start from ₹699, making them extremely accessible for students and budget buyers.

  • Available on Amazon India with bundled offers and discounts during peak sales.

Pro Tip: Check out Flipkart’s Pay Day Sales to grab Gear backpacks with up to 40% off plus instant UPI cashback.

Tommy Hilfiger: Premium Brand for Luxury Lovers

Tommy Hilfiger

Website: Tommy Hilfiger

Tommy Hilfiger caters to those looking for elite quality and style in their backpacks. It’s a go-to for gifting during weddings or college admissions. These bags feature high-end zippers, luxe finishes, and global styling. Available through Ajio Luxe, Myntra, and Shoppers Stop, they often carry 20–30% discounts during premium sales. They’re popular in metro cities like Mumbai, Hyderabad, and Bengaluru. Tommy is a status symbol for Indian Gen Z and urban professionals.

  • Perfect as gifting items during Indian wedding seasons or back-to-college shopping.

  • Premium materials ensure both aesthetics and long-term utility in daily urban use.

  • Often eligible for Ajio Luxe or Shoppers Stop loyalty benefits during festivals.

Pro Tip: Check out today’s Tommy Hilfiger Coupons & Special Offers

Conclusion

The right backpack blends comfort, durability, and design—all while fitting your budget. From Wildcraft’s ruggedness to Lavie’s elegance, these 11 backpack brands meet diverse Indian needs. Don’t forget to use promo codes, wallet deals, and bank offers to maximize your savings. Follow SavePlus to stay ahead with the best discounts on every backpack purchase.

FAQ

Which is the best backpack brand for college students in India?
Wildcraft and Skybags offer great value, comfort, and trendy styles perfect for Indian college students.

Where can I get the best backpack discounts online?
Flipkart, Amazon India, Myntra, and Ajio provide excellent deals during major Indian sales like Diwali Dhamaka or Republic Day.

Are there cashback offers available on backpacks in India?
Yes, UPI apps like PhonePe, Paytm, and cards like SBI, HDFC, and ICICI offer cashback during sales.

Which backpack brand is best for trekking in India?
Gear and Wildcraft are excellent options for trekking in India, offering durability, weather-resistance, and comfortable support for long hikes.

Can I buy backpacks on EMI in India?
Absolutely! Platforms like Amazon and Flipkart offer No-Cost EMI options via Bajaj Finserv, SBI, and HDFC cards.

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